SPORTSBOOK Learn the playerCASINO Keep the playerDATA FLOW Sportsbook → Profile → CasinoOUTPUT The game and bonus each player responds toSIGNAL Betting habits reveal casino valueBONUS Spend where it comes backPAYMENTS Lower cost per depositNGR Keep more of the GGR you generateRISK Spot abuse before it costs youREACTIVATION Right player. Right time. Right offer.RETENTION Act before they driftMODELS Every data point has valuePROFILE Sportsbook teaches. Casino earns.

Player intelligence for sportsbook & casino operators

Every player
has a next move.
Spot it.

Know which players are worth keeping. Don’t bet blind: the same bonus for every player, no matter the odds of them coming back. We read players like a trading desk reads money: who they are, why they play, what they’ll do next. Then we apply the Kelly principle: every bonus sized to player value, calculated from your data, so no spend is wasted.

Test models on your data

API, raw data export or back-office access

THE PROBABILITY MINDSET

From player signals to operator decisions

→

The money moves first.

Read the money. Then the price.

ƒ(x)

Closing line Market price

Sharp money is information.

When informed players act, the price follows. Beat the closing line and you read the market right: that gap is CLV.

20yrs

Sportsbook price
discovery and trading

NGR

Keep more of
the GGR you generate

P(x)

Every player,
priced as a probability

Advanced statistical
and algorithmic models

01 / The approach

Not all money
is the same.

On a trading desk, the first question isn’t “who wins the match?” It’s “who is on the other side of this bet?” Recreational, informed and suspicious money each need a different response. Casino players are no different.

Recreational

Plays for entertainment. Predictable, loyal and the core of the business. Protect the experience and keep the relationship growing.

RETAIN

Informed

Plays the system: bonus timing, promo patterns, game choice. Profile the pattern before you react. Price it; don’t just block it.

PRICE IT

Risky

Linked accounts, abuse, unusual patterns. Spot it early and respond consistently across every product, not just one.

PROTECT

02 / Player profiling

Trading-desk thinking.
Applied to
your players.

We learned the trade in Asia’s high-limit markets, where the world’s betting syndicates trade. There, good bookmakers don’t balance every book. They take positions, based on who is betting and what comes next. Retention should work the same way: decide where to invest instead of spreading bonuses evenly.

Same approach. New market: your casino players.

HOW OUR MODELS WORK

%
Every data point has value
Every session, deposit and bet sharpens the player’s profile, even when nothing seems to change.
01
⌕
Read the player
Player profiling turns activity into player value: how likely they are to come back, and what they are worth.
02
ƒ
Take a position
Size every bonus to player value, the way a trader sizes a stake with Kelly. More behind players likely to return, nothing behind abusers. Payment costs optimised too.
03
Δ
Act and learn
Make the move. Measure the response. Re-price the player.
04

03 / The bigger picture

A profitable book isn’t
a profitable business.

GGR wins on paper. NGR wins the business. Bonuses and promotions spent on the wrong players turn strong GGR into weak NGR. We show you how to stop the leak: smarter bonusing and lower payment processing costs, so you keep more of the GGR you generate.